Step UP! is a campaign centred on a special day of action that everyone can become involved with, and that can empower and inform people about the problem of content theft, and what they can do about it..
We are aiming for a day that draws together action, education and celebration. We want a focus that empowers people and allows them to express their own creatvity in a variety of ways. It also draws attention to the strength of feeling that there is here on the grid.
Step UP! Day will be November 5th – Guy Fawkes Day or Bonfire Night in the UK.
Action:
a) On this day – no-one uploads textures to the grid. This should show the economic power of people acting together, without harming content creators. We want Linden Lab to see the power of the feeling about the problem of content theft – and to discuss urgently strategies for tackling it.
b) As many people as possible wear an orange ribbon as a sign of support for creators.
Celebration:
The day ends with parties. Bonfire parties. That means that all around the grid, people have parties.
We're encouraging every club to hold a Step Up! party. We encourage every musician to play Step UP! events. Everyone on the grid has a part to play. Everyone can take part.
To learn more and find out how you can help and get your ribbon please see the Step Up Kiosk at the LeeZu! main store
